Social media is a part of everyday life and content platforms are regularly promoting videos over more traditional still images. Having video play a part in your social media strategy is super important to help you reach new new and existing customers and to help you to remain at the forefront of digital innovations. There are also so many different content opportunities to explore to help actively engage your audience whilst promoting your business online. Vlogs, behind the scenes content, day in the life videos, explainers and more are all super successful genres we have produced for clients but are under-used.
With platforms such as YouTube, TikTok and Instagram being used by tens of millions of users every day. It's clearly a no brainer that having content will help you to reach new, broader audiences. These platforms are also major search engines, so having a presence on these platforms will help you to increase your visibility and exposure through engagement. Not only are these able to be fast paced and can humanise your brand by attaching real people to the name, it can also allow you to connect with your audience on a more personal level, and ultimately help you to drive more traffic and conversions for your business. This is truly one of the most valuable tools in your arsenal in order to help you to engage with your audience in a meaningful way and grow your presence as an authority in your industry.
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There are a multitude of different uses and approaches to leverage social media content to fit your brand including:
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Podcasting
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Interviews
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Q&As
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Shortform Reels/Shorts Content (Company overviews, reviews, montages...)
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Product tests/demos
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Tutorials
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Video teasers
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Long form content (Presentations, Vlogs, Behind the Scenes....)
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Why choose us?
Content Specialists
We specialise in optimising for social media. We always adapt the way we structure content depending on where it will end up, and we regularly do training, research and actual practice on the best techniques to help you to post the best, most effective content possible. Over the past year, on one of the social media channels we work with, they have gained over 1.4 million organic channel views on YouTube. We like to focus on evergreen content that will gain views and will be relevant for years to come, not just on short ever-changing dance trends. We have lots of techniques and approaches to guide you to create, structure and produce content that will be effective for you and your business this year.
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Proven Experience
Over the past 2 years, we have been working with many businesses to boost their social media presence and last year we managed to 4x their impressions, reach and views (compared to their non-video strategy). We also work on our own personal channels/projects to help us to understand what actually works to keep viewer engagement and retention as high as possible. Furthermore, we regularly work with companies in an array of different stages of their digital strategy and have successfully produced content that have driven results. Furthermore, unlike some other companies, we guide you through the entire process of how to properly plan and come up with ideas for a video all the way through to posting.
Some Examples:
Want to level up your social media content?
Let us help you to create engaging, creative social media posts that reflect your business and help you to grow your online presence in 2024 and beyond. Click the button below to schedule in a free discovery call to see how we can work together on your next project!